Gym King Women - Run Club Collaboration
Gym King Women partnered with Girlhood to launch their new running collection with a community-first experience. we brought the “influencer treatment” to real girls, directly connecting the brand to the consumer. with prize raffles, gifted outfits, goodie bags, and refreshments, we created a space where they felt seen, celebrated, and part of something special. the result was an authentic engagement and real-time connection with a highly engaged audience.
real impact,
real conversion
the event was a huge success, with the girlhood community selling out all 50 tickets in under an hour. we had a 96% turnout, with participants actively engaging in the run and sharing their experiences on social media.
advantages for Gym King Women:
digital and F2F brand awareness
valuable UGC and eWOM
positive brand identity
direct access to the consumer
collaboration reel can be found here
videographer reel can be found here